How Color Works for A Brand?

Colors are very important for a brand in order to be recognized in the market. A good brand campaign should be based on several components. Constructing a good color and a suitable color branding means to create a successful and focused use of colors in order to describe the product not only for its beauty but also for its specific features.

Human brain is very sensitive to colors, so once they reach the cerebral cortex modes of perceptions can become active. Color is about conveying crucial information to your consumers. The effect of colors arises both from acculturation and physiology, and these influences are enforced by one another. Color often sets the mood of a brand through logos and packaging. The role color choice can play in brand identity should not be underestimated.

Select A Right Color

Selecting colors is complex, and choosing colors without the consultation of professional designer is like hiking the Andes without a guide. Selecting the right color is about the audience. Therefore, you have to consider: Who is your audience? And what is the message you are trying to convey to that audience?

Coca-Cola with  RED

From Gobe, who is the author of Emotional Branding, Red means power, activity, energy, and rescue. Red is long wavelength and it's arousing. Red is a stimulant. Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure.

Why Coca-Cola Chose Red?

As Coca-Cola product is unique in its genre, so, for its originality, customers should recognize it and love it more than other drinks in the market. In this sense, red is the perfect color for this kind of product. It is a product who is able to meet a huge part of the target audience playing on two winning factors: individuality and customization as the second.

Red is a very energizing and makes you feel brighter, energetic, and full of life. Coca-Cola matches perfectly with red because it is a bubbling product, made by a secret recipe with full enthusiasm. 

Choosing red as a brand color for Coca-Cola indicates that they have a passionate and motivated personality. That is what Coca-Cola always shows. They are determined and fully motivated. In this way, the target of its audience are characterized by proactive and dynamic people, who like to enjoy themselves and their life.

Coca-Cola Brand

The name of the brand is written with simple white font in order to highlight the red color behind it. It is a perfect match with simplicity and color branding option. About Coca-Cola brand, there is no need to have a more elaborated logo because the red background is seductive enough to take a look at and stay focused on it at first look. 

As soon as the brand appears, the desire to grab one drink it is almost automatic: in daily life, for example, among other drinks in shelf, the first bottle picked up would be Coca-Cola. It is red, and cheap and, above all, seductive and catchy like only RED can be. 

THE END.