1. Navigating the New Normal
Accessibility is the key for products in any categories. Since there are more products and services out there in the marketplace, people have more chances to substitute your products with others. In this way, the more accessible your products are to your consumers, the more sales you can get.
2. Live a Little
People tend to sacrifice less to enjoy their leisure. There are already pressure for them cumulated from the daily work, so they don't want to make efforts to release the pressure. The easier your products can offer the need for consumers, the better for your brand. In addition, purchase tends to be more emotion-driven, so good interactivity should be built between brands and consumers in order to gain success.
3. Generation Go
There is a unique resourceful environment created for different generations even including the Lost Generations. With different medium platforms available for marketers to choose for their target audience, different people in different generations are able to all able to engage more with their brands.
4. The Rise of Shared Values
Thanks to the driving technology, it pushes people towards more "We" other than "Me." People tend to be more involved into groups than any time before. If brands are able to create synergistic values rather than mutually exclusive values, they can benefit more for their corporate interests.
5. Food as the New Eco-Issue
Food companies tend to focus more on their food qualities than any time before due to the green movements nowadays. This awareness of food quality is not only for food companies but also for consumers as well. In this way, awareness for good food qualities is extremely high now.
6. Marriage Optional
Women gain more power in defining their own marriage. For women from east to west, they start to realize that marriage is a life choice rather than an offer any more. Women become more active on their marriage. The implication from the increasing power towards marriage could also be seen as women's higher purchasing power in the marketplace and higher status in the society.
7. Reengineering Randomness
Digital sphere enables people to have much more personalized space. Randomness is key for marketers to realize. Randomness could be more opportunities to do business, but it could also be intrusiveness to consumers. Security and trust factors play in the role. In this way, marketers should be able to find the most appropriate way to target their audience.
8. Screened Interactions
Technology pushes forward people to actually touch and feel services themselves. People are more interactive with their brands because they are entertained when relying on those touch screens. In this way, how to manage your screens of any kinds of your media platforms including laptop, tablet and smart phones becomes increasingly important.
9. Celebrating Aging
Countries including both eastern and western are transforming into aging societies as there are more people live longer. Thus, companies should build up their awareness towards the aging.
10. Objectifying Objects
However, a more digital world doesn't mean consumers don't prefer real objects any more. In fact, since more and more things are digitalized, people tend to cherish those things that they can hold in hand and can last for a long period of time. The key is still connection. Unlike connection with people in the digital world, the connection here is shared objects with people to build relationships.
THE END.
